A few generations ago it seemed like the world’s resources were infinite, and people needed only to access them to create businesses and grow humanity.

Today, we know how false that is. We now know that rather than finding ways to exploit new resources, people and companies need to focus on finding sustainable ways to grow, while protecting the planet and the resources we have left.
For every company that spills millions of gallons of oil into the oceans, there are plenty more companies operating under this new ethos. Here are a few standout green companies that deserve accolades:

Patagonia

A 2015 New Yorker profile called Patagonia’s corporate strategy 'anti-growth', a tongue-in-cheek nod to the retailer’s crusade against conspicuous and superfluous consumption. They’ve released ads encouraging people to not buy things they don’t need (even their own products) and implemented a program to repair rather than replace their products. Their commitment lies in their products – not just their messaging and marketing. Wetsuits are made of natural rubber and plastic bottles are turned into parkas. Patagonia also recognises the importance of political action on the environment and has made voting for eco-friendly leaders a cornerstone of its sustainability message.

 

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